Consider the source…social media

Posted by Albers Communications on April 6, 2012 |

Looking to score a spot on your local TV news but just aren’t sure how to get the exposure?

Your personal and professional Facebook and Twitter accounts could do more work for you than you think.

Consider this: According to a recent survey by the Society of New Communications Research, today’s journalists are using more social media in their reporting.

  • 78% of the journalists surveyed said they use company websites in their reporting
  • 75% use Facebook
  • 69% use Twitter
  • 54% use online video
  • 31% use LinkedIn

In addition, 68% of journalists said that their reliance on social media has increased significantly, and 58% sometimes quote bloggers in stories.

So with those statistics in mind, how can you put social media to work for you when it comes to grabbing the attention of your local journalist? Here are three ideas:

“Friend” the journalists who you want to see you. While reporters may be searching the web for story ideas, they’re not necessarily searching for YOU. Putting yourself in front of them is as easy as a “like”
or a “follow.”

Consistently post your key messages. Be true to your brand and company image by regularly posting stories or ideas that position you as an expert in your field. If it’s good for your clients, then it’s good for the media to see it as well.

Tie yourself to the stories in which you want to be featured. Monitor what your targeted journalists are saying and working on, and track what interests them in their posts. Then tie your messages to their interests. Intelligent and strategic responses to their posts may also draw their attention to you.

The bottom line…current and potential clients aren’t the only ones watching your company online. A proactive social media plan could earn you exposure on more than just the world wide web.




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