Breaking the first rule of PR doesn’t pay

Posted by Albers Communications on January 18, 2013 | Comments (1)

As I watched the news the past few days, I had a George Glass flashback. Remember him, Brady Bunch fans? He’s the fictional boyfriend Jan invented in one of her many efforts to become more popular.

It appears that Notre Dame football star Manti Te’o might have pulled a page from the Jan Brady playbook – only the twisted Te’o tale isn’t very funny.

While Te’o and his supporters maintain he was the victim of a cruel hoax, skeptics believe he was involved in an elaborate scheme to bolster Heisman hype with the sympathetic story of a girlfriend who died of leukemia.

Whatever the case, it appears that Te’o, in some way, shape or form, violated the first rule of media relations – always tell the truth.

In today’s world, it’s easy for reporters and others to follow digital trails in order to verify or challenge the validity of one’s public statements. Deliberate deceptions will almost always catch up with you – and likely will be very difficult to shake.

In an instant, this sports hero has become the butt of jokes – the Te’o tale is now tarnished. It’s certainly not the kind of publicity he wants as he enters the NFL draft.

My advice – come clean…now. Continuing to hide in the shadow of the Golden Dome will only fuel the fire.

Hopefully, by tackling the truth, this talented young athlete can recover from this fumble and score at least some points with his critics.




  • Capiz Greene says:

    Great article, Debbie! Unfortunately, seems Mr. Te’o bought into the fallacy that ANY PR is good PR. You remind us that lies are hard to cover in today’s digital world. Truth rules!

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