The Albers experience

Posted by Albers Communications on August 23, 2013 |

This summer marked a first for Albers Communications Group – we hired a summer intern! On May 1, Jullia Grossman, a journalism student at the University of Nebraska-Lincoln, joined our staff for what I would consider a very successful summer.

The idea to hire an intern came from our desire to give fresh perspective to a “big idea” we had been discussing as a team. Upon interview, Jullia was bursting with ideas on the topic, and we knew she would be a fantastic fit for the position.

We set out to accomplish a couple of goals with Jullia’s internship. First, we asked Jullia to help us give structure and progress to our “big idea.” Utilizing a top-notch intern to focus on the goals and objectives of our project has kept the ball rolling in the right direction. To date, solid research has been completed; planning stages and timelines have formed; and we have a clear direction for our project’s next steps.

Our second goal was to foster a learning environment to further educate Jullia in PR. We did that by creating a schedule of learning opportunities, including attending a local television interview; shadowing other Albers team members; learning how to develop content and pitch press releases to journalists; attending client meetings and watching presentations; writing press releases and blogs; and participating in brainstorming sessions, media trainings and more. Jullia even participated in the Greater Omaha Chamber of Commerce’s Intern Omaha program, where she became one of the stars of their summer video.

Our summer internship experience was not without some minor challenges, however. One hurdle was reminding ourselves that Jullia is still a student. When you speak with Jullia, you are struck with how professional she is and the confidence she has when she speaks. At times it was hard to remember that she is only entering her sophomore year of college.

Working with Jullia over the summer was a tremendous experience for all of us. We thought it was so great, in fact, that we asked her stay on throughout the school year to see our “big idea” project to fruition…at reduced hours of course – her education comes first!

From all of us on the Albers team, thank you for everything, Jullia!




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