You’ve all heard the expression “dress for the job you want, not the job you have.” It’s a simple adage that has impact for both job seekers and those vying for promotions as they try to reach the next rung on the corporate ladder. As if wardrobe and presentation wasn’t enough to worry about, in the digital age we have a whole new way to dress for success — by managing our image in the online space.
Our politicians seem to have caught on. After President Obama’s team scored high marks for their social media strategies during both of his presidential elections, it comes as no surprise that Vice President Joe Biden launched a full social media strategy in preparation for midterm elections.
Biden has been “dusting off” his Twitter account with new tweets beginning on April 7 — his first since January 2013. Making no secret of his social media support for fellow Democrats entering midterm elections, Biden also made headlines when he created a new profile on Instagram. We may as well call him “Joe Cool” after he posted a photo of his Ray Bans and took a selfie with President Obama this week.
The Democratic National Committee (DNC) is using Biden’s profiles to work on his online image by grabbing likes, followers and engagement from a young voter demographic that can seriously impact the Democrat’s success in many significant midterm races.
Like the DNC, you can learn to work your social media profiles to win in your own career. Take an audit of your Facebook, LinkedIn, Twitter, Instagram, Google+ and any other social profiles you update, and decide what impression you are making on your current or potential employer.
Want to learn more? I’m hosting a free webinar as part of the ongoing Albers Webinar Series at 10 a.m. CDT on Wednesday, May 21 titled “Your Job and Your Online Image: It’s Complicated.” If you would like to attend, please pre-register at www.alberscommunications.com/learningopportunities.
I hope you can join me then!