At Albers Communications Group, we say: “Let us tell your story.” We ask for this opportunity from our clients in order to compel their audience to action. Coming from a broadcast background, my favorite medium to tell stories is through video, in our clients’ own words.
Recently, Albers had the honor of creating a video to be shown at the National Conference for Big Brothers Big Sisters. An Omaha “big,” or mentor, was chosen as the National Big Sister of the Year for 2014. We had the privilege of sitting down with that big sister, Dakotah Taylor, and her “little,” Peggy Radik.
As soon as I met Dakotah and Peggy, I knew they had an amazing story to tell and that putting it together for others to see was going to be extremely rewarding. Coming from a news background, I know how important it is to go into an interview with a comfortable interviewer and interviewee. Luckily, making Dakotah and Peggy feel comfortable was easy – they were laughing and joking with our crew before we even began filming.
In order to get the most authentic emotions and sound from interviewees, having a natural conversation is the best. Letting the interviewee speak freely, without over-scripting or providing too much time to over-think answers, results in a beautiful, heartfelt message.
The only hard part about the Big Brothers Big Sisters video was paring it down to around the two minute mark. With such an amazing story to tell, it would’ve been easy to go on for five minutes or longer. However, keeping a video concise ensures your most important message points are conveyed and the risk of losing your audience before the conclusion of the video is greatly reduced. The news industry is constantly lowering the length of their stories in order to keep a newscast fast-paced, and the video industry is following suit.
We hope you’ll take a moment to watch the video and be inspired by the story of Dakotah and Peggy. They are truly two amazing women with an incredible, inspiring story to tell. We’re so happy they let us be the ones to tell it.