As nearly 16 million viewers tuned in Monday night to see who would take home television’s top nods during the Emmy Awards, actor Aaron Paul was doing more than breaking “bad” – he was breaking a website.
During his acceptance speech for his third Emmy win in the Outstanding Supporting Actor in a Drama category for the role of Jesse Pinkman on Breaking Bad, Paul did something rather routine. He thanked his wife, Lauren Parsekian. He also made a quick mention of her charity, The Kind Campaign:
“My wife — my God, thank you for marrying me, thank you for dedicating your life to spread kindness around the world. We all appreciate it. If you guys don’t know what she does, look up Kind Campaign. Do yourself and your children a favor – Kind Campaign.”
Almost immediately after his heartfelt shout out, the site collapsed. It remained down for nearly 11 hours, according to the nonprofit’s co-founder, Molly Thompson.
Another organization saw a boost after Ryan Murphy took the stage to accept “The Normal Heart’s” win for Outstanding Television Movie. Murphy directed people to the Elizabeth Glaser Pediatric AIDS Foundation website and to “find a cause you believe in.”
“Go online. Look up amfAR. Look up the Elizabeth Glaser Pediatric AIDS Foundation.”
The foundation told Variety that they have seen a significant increase in web traffic since the mention, along with a 350% increase in Twitter mentions.
We are always encouraging our clients to tell their story. Shout it from all platforms, whether it’s your website, social media platforms like Facebook and Twitter, or even through speaking opportunities at local organizations. You may not have an Emmy stage to get your word out, but you do have powerful tools at your fingertips, if you just utilize them.