A Matter of Opinion

Posted by Gina Pappas on September 2, 2015 |

I’m going to make an assumption. I’m going to assume that, at some point in your life, you have said something you didn’t mean, or said something in the heat of the moment that you regretted later. I’m also going to assume that, at the time anyway, YOU assumed this statement would not have a significant impact on your future.

I’m guessing Jon Schuetz, former sports director for KETV and well-known local broadcaster, thought the same thing. Several months ago, when he shared his opinion of the University of Nebraska’s firing of Husker coach Bo Pelini, I assume he couldn’t predict the series of events that would unfold and how they would go on to affect his life. After all, the firing of Pelini was a hot-button issue in Husker Nation, with some cheering his departure and others jeering it. It was the talk of the social sphere for weeks following the announcement.

However, it’s now several months later, and the opinion Schuetz shared has come back to bite him in a big way. Allow me to back up: A month or so ago, longtime voice of the Huskers, Patrick Combs, was fired after a scandal and his subsequent arrest. After a few quiet weeks of speculation on Combs’ replacement, Schuetz was announced as the new voice of the Huskers. One day later, the university rescinded their offer and Schuetz was out.

All over one Facebook post.

Schuetz, for his part, is owning the opinion and says the university made the right decision by letting him go. Handling what must be a difficult situation with professionalism and grace is good personal PR for Schuetz in what otherwise could’ve been a much more embarrassing situation.

Even Schuetz says the lesson here is the old adage we’ve all heard a million times: Be careful what you share on social media. Polarizing opinions, potentially offensive photos or a truly funny but NSFW joke all fall under the “think twice before you post” umbrella. It may seem far-off, but consider how posting something in the heat of the moment could go on to impact your future.




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