Although it’s a topic we’ve covered several times before, it’s one that bears repeating: Media training is critical for any company spokesperson. Contrary to what you or your C-suite might think, giving a good interview does not come naturally just because someone is a good public speaker, or because they think well on their feet. Skillfully speaking to the media requires training by an experienced public relations team, such as Albers.
This week, I gave a presentation to the Omaha Morning Rotary on media training and crisis communications. This is always an interesting topic for business and networking groups like Rotary for a few reasons. First, being interviewed for print or broadcast media is intimidating. I always stress to my audience that you, the interviewee, is in control of the interview because you hold the answers that will shape the story. Another reason why media training is such a hot topic is because you don’t know what you don’t know. Most people don’t understand that there is a right (and less-than-right) way to deliver your message when speaking with the media, so they don’t take time to solidify their message points or practice deflecting from a tough question.
To break down our media training presentation into a smaller bite, we’ve created a video featuring our top five tips for media interviews. In just over a minute, I share the top five things you need to know before saying yes to a media opportunity. We hope you enjoy our first Albers Minute.