Tips: Brochures

Below are tips on how to make your next corporate brochure work harder for you.

1. Select a theme for the brochure and carry the theme through with the graphics and copy.
2. Choose a "look" for the brochure that complements your other marketing materials.
3. Use concise and deliberate language that is appropriate for your target audience.
4. Keep prospective customers in mind and tell them what they want to know. Sell the advantages and benefits of using your company or product.
5. Be creative with the size and shape of the brochure but keep in mind how it will be used. For example, does it need to fit in a standard mailing envelope?
6. Include all pertinent contact information including address, phone number, fax number, email address and web site address.

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