Tips: Web Site Marketing

A web site is only as effective as the strategies used to build traffic and keep people coming back to the site. Below are tips on marketing your web site.

1. Submit your web site to the major search engines such as YAHOO! and Lycos.
2. Include your URL on all correspondence, letterhead, business cards, brochures, etc.
3. Provide something of value on your web site, such as information that prospective customers will find useful and helpful. This information should be updated frequently to keep visitors coming back.
4. Use a signature tagline on your outgoing e-mails that includes your URL, as well as your company's positioning statement.
5. Hold a contest, sweepstakes or game on your site. This will not only help build traffic, it will allow you to capture e-mail addresses to use in e-mail marketing.
6. Look for opportunities within your industry and complementary industries to establish reciprocal web linking programs.
7. Begin an affiliate program, allowing other sites to sell your products.
8. Participate in online communities relevant to your products or services.

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