Video For All

Posted by Albers Communications on March 13, 2018

If you post content to social media in the forest and it doesn’t get any Likes, was it really worth posting in the first place?

This is a question that many businesses have been asking themselves lately as Facebook, Instagram …

Chipping Away at Your Brand’s Goodwill

Posted by Albers Communications on February 8, 2018

By now you’ve surely heard the chatter surrounding Doritos’ “Lady Chips,” which was all over the news earlier this week after an interview the CEO of PepsiCo (which owns Frito-Lay, the manufacturer of Doritos), Indra Nooyi, gave to the Freakonomics …

Making the New Facebook Algorithm Work For You

Posted by Albers Communications on January 30, 2018

Facebook’s latest algorithm change has struck fear in the hearts of marketers everywhere. While the social media giant is billing the rollout as a way to strengthen personal connections and make the time people spend on Facebook more meaningful, organizations …

A Fall Without Grace

Posted by Gina Pappas on November 30, 2017

Within one week’s time, two veteran journalists have lost their jobs over sexual harassment claims – first, CBS This Morning’s Charlie Rose, and, more recently, The Today Show’s Matt Lauer. After reporting on similar allegations themselves when the Weinstein …

Albers Asks Five Questions about Working with Influencers

Posted by Albers Communications on November 20, 2017

2017 has been the year of micro-influencer marketing – and it’s a trend that shows no sign of slowing down. Micro-influencers are social media users who have a respectable following, but nowhere near the millions of followers of, say, a …


 

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