Posted by Gina Pappas on October 30, 2014
When the media spotlight is on you in the face of a potential public health crisis, you rise to the occasion.
“When dealing with an unfamiliar illness like Ebola, public fear is something you must stabilize,” said Jenny Nowatzke, senior media relations coordinator at Nebraska Medicine. “The more information we push out, the more we can help educate others. In this case, being transparent is being productive.”
Pulling together as a team, thinking about how their audience accesses information, and remaining agile over the past eight weeks has been critical to the success of Nebraska Medicine’s Ebola communications strategy.