Winning Franchise Marketing

Posted by Gina Pappas on March 18, 2016

If you’re a follower of business marketing trends, you are probably familiar with the seven eras of marketing. You may also know that we are currently in the collaboration era, which is all about forming meaningful connections with your audience …

The Social Dress Code

Posted by Brant Johnson on September 23, 2015

Social media has revolutionized how we get news and catch up with old friends, but the recent trend toward fan interaction is even impacting the way we watch sports. Fans who follow their favorite teams on Facebook and Twitter are …

A Matter of Opinion

Posted by Gina Pappas on September 2, 2015

I’m going to make an assumption. I’m going to assume that, at some point in your life, you have said something you didn’t mean, or said something in the heat of the moment that you regretted later. I’m also going …

Social Justice

Posted by Brant Johnson on August 28, 2015

Most people use social media to catch up with old friends or share viral videos and memes, but for others, it’s their main source of news. Last week an unthinkable crime occurred setting local social media on fire. It’s likely …

Social Consequences

Posted by Albers Communications on July 31, 2015

The internet has been set ablaze this week with news of a dentist from Minnesota accused of killing the beloved “Cecil the lion” on a big game hunt in Zimbabwe.…


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