One of the most common digital marketing mistakes businesses make is creating content just to have content. In order to help our clients avoid this, we work with them to build and implement a long-term, integrated content calendar that provides timely information about their area of expertise in an engaging way for their audience.
We help our clients maintain a regular touch point with their audience by consistently posting and updating their social media pages with relevant, engaging content and monitoring for any unwanted outside activity.
Our work with the Omaha Professional Fire Fighters Association is a great example of social media engagement. At a key moment for the OPFFA, their Facebook page enjoyed a 344 percent increase in Likes over a three-month period. The OPFFA has also effectively used social media to provide updates and bring the community together during emergency situations, such as during and after the Old Market fire of January, 2016.
Keeping a well-developed, constantly updated website is not only an important way to communicate with your customers, it is also an important SEO strategy. The businesses we work with rely on us to make and implement recommendations on ways to do this in order to stay ahead of the curve.
Click here to learn how we redesigned one of our client’s websites and increased their organic search results by 30 percent.
Most professionals know that blogging is important to their business, but did you know that, according to HubSpot, companies that prioritize blogging are 13 times more likely to get a positive return on their investment? What’s more, blogging helps with SEO. In fact, businesses that blog receive up to 97 percent more links to their website than those that don’t.
But it’s not just about churning out blog after blog after blog. A successful blog strategy entails creating carefully crafted content in a voice that is consistent with your organization’s mission and objectives. For example, for the Omaha Zoo Foundation blog, we conduct interviews with donors, zoo staff, and area organizations that are in partnership with the zoo to create a monthly blog that promotes the zoo’s mission of conservation and education, while also updating readers on zoo news and initiatives and inspiring them to get involved.
We develop, distribute and track engaging and informative newsletters to help businesses connect with their clients on a consistent and frequent basis.
Click here for a case study on our email marketing service.