When it comes to determining a communications budget, the truth is, there are no hard and fast rules that fit every business – or even a single business at every stage. USA Today reports that most established businesses spend from one to 15 percent of their entire operating budget on their annual marketing. Which means a million-dollar company might spend anywhere from $10,000 to $150,000 a year. A huge range that doesn’t make it any easier to determine what works for an individual business, does it?
We are thrilled to welcome two new members to our team. Kris Brambila and Stephani Gibilisco have recently joined us as account managers.
Have you heard the one about the cobbler’s kids going barefoot? So often that applies to PR companies – they don’t get paid to do their own PR and, in many cases, they don’t. At Albers, we didn’t want that to happen, so we have a designated marketing committee and a marketing budget, just as if we were our own clients.