Setting Your PR Budget

Setting Your PR Budget

When it comes to determining a communications budget, the truth is, there are no hard and fast rules that fit every business – or even a single business at every stage. USA Today reports that most established businesses spend from one to 15 percent of their entire operating budget on their annual marketing. Which means a million-dollar company might spend anywhere from $10,000 to $150,000 a year. A huge range that doesn’t make it any easier to determine what works for an individual business, does it?

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Welcome Kris and Stephani!

We are thrilled to welcome two new members to our team. Kris Brambila and Stephani Gibilisco have recently joined us as account managers.

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Spotlight: Albers Communications Group

Have you heard the one about the cobbler’s kids going barefoot? So often that applies to PR companies – they don’t get paid to do their own PR and, in many cases, they don’t. At Albers, we didn’t want that to happen, so we have a designated marketing committee and a marketing budget, just as if we were our own clients.

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Albers Communications Group
The Public Relations Experts
Omaha, Nebraska
(402) 292-5553 x9
info@albercommunications.com

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