The SMART Way to Set PR Goals

The SMART Way to Set PR Goals

With fall 2013 officially just around the corner, it’s time for even the most seasonally stubborn among us to admit it is well and truly autumn.

The good news is: most of us have had our noses back to the grindstone for weeks already. We’re back in productivity mode, checking things off our list and marshaling our resources for a strong finish to the year.

As we prepare for Q4, it’s a great time to revisit the planning goals that we established going into the year and think about our strategy for setting new ones.

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Tom Albers Serves on PRSA Panel

On Tuesday, Oct. 1, 2013, President Tom Albers will be speaking on a panel for the Nebraska Chapter of the Public Relations Society of America. The topic is Measuring with the Barcelona Principles and will cover the standards and practices to guide measurement and evaluation of public relations.

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Service Spotlight: StrategicHealthSolutions

We all want to grow our business, but expansion often comes with its own set of challenges. When our client StrategicHealthSolutions, LLC, was awarded several new contracts, necessitating the hiring of 100 new staff members quickly, we worked with them to create a PR plan to help them achieve their goal.

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