Brand Awareness

Because of new government contracts, Omaha-based StrategicHealthSolutions had an urgent need to hire 100 new employees in a six-to-eight month period.

The company worked with Albers on an earned media strategy that included TV and newspaper placements emphasizing its meteoric rise from a small business operating out of the owner’s basement to a major player in the healthcare industry. The news stories also featured the fact that StrategicHealthSolutions is a woman-owned business and that the founder’s twin daughters are employees, underscoring the company’s value as a great place to work for women and young professionals. As a result of these placements, StrategicHealthSolutions was able to fill all of their positions.

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