Cause Marketing

We work closely with Home Instead Senior Care on implementing several public education programs each year, including the 40-70 Rule campaign, which received the prestigious Silver Anvil Award.

In addition to these programs, we have helped Home Instead Senior Care franchises achieve local recognition on two annual cause marketing campaigns that have been hugely effective in their communities and created enormous media exposure and goodwill for the participating businesses: Be a Santa to a Senior and Salute to Senior Service.

Since 2004, Be a Santa To a Senior, a holiday gift drive that encourages the community to purchase gifts for seniors in need, has generated 301 million positive media impressions and provided holiday cheer for more than a million seniors who may have otherwise gone without. In a survey of Home Instead Senior Care owners who participate in the program, 80 percent said they feel it supports their business and marketing objectives and 78 percent said that Be a Santa to a Senior has a positive impact on their business.

Salute to Senior Service, which has generated more than 75 million positive media impressions since it launched in 2012, calls upon nonprofits and the community to recognize the contributions of senior volunteers, all the while highlighting the benefits of senior volunteerism to organizations, the economy and the seniors themselves.

Together, these campaigns have helped Home Instead Senior Care command a 74 percent share of voice in earned media and they have been part of cementing the reputation of many Home Instead Senior Care offices as businesses that are committed to the well-being of all seniors as well as the welfare of the community at large.

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Albers Communications Group
The Public Relations Experts
Omaha, Nebraska
(402) 292-5553 x9

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