Businesses of every size need a solid crisis plan, but for a large, multi-location company, the plan must often be highly-calibrated and complex to ensure that an event in a local office doesn’t snowball to impact the entire organization.
For Home Instead Senior Care, we have developed a multi-faceted crisis plan that emphasizes step-by-step protocols for handling any crisis. This includes directing inquiries to the appropriate person or people, developing key message points, conducting media training, considering both traditional and social media, and frequent evaluation of the overall strategy to ensure that it remains effective and comprehensive.
We conduct occasional company-wide or departmental crisis drills, which involve scenarios of potential crises that could happen in the home care industry. These drills contain a lot of moving parts, including staged breaking news, social media posts and role-play phone calls. The drills allow us to assess how well the crisis plan is followed, while giving our clients the opportunity to practice their plan, so that they can use it confidently in the event of an actual crisis.
Our client campaigns have generated: