For the past decade, Albers Communications has been working with Farmer’s National Company (FNC) to maintain a strong earned media presence. Our shared goals are to:
While the company’s core business is still farm management, they have expanded and grown in ways that fit their brand, including a complete range of agricultural services, such as real estate sales, appraisals, insurance and commodity marketing. They have been listed by the Land Report as the No. 1 auction company and also ranked as a best brokerage company for two years running.
Albers has helped position them at the forefront of their industry by assessing trends in their areas of expertise and providing information to the agriculture and business media, and by assisting them with a regular client survey to measure trends related to their market and service offerings.
We take a proactive, timed approach to distribute a major Land Values Update to news media semiannually in January and June. The update reports market values and trends nationally and in designated regions, and is distributed to national publications, major ag trade publications and targeted media within each of the 24 states in which FNC operates.
Albers also consistently secures media exposure regarding community service events and promotions/staff changes, and we have worked with company president and CEO Jim Farrell on media interviews with such outlets as The Wall Street Journal, the Chicago Tribune, USA Today, the Associated Press and Reuters.
Our client campaigns have generated: