Hey, Facebook! If it ain’t broke…

Posted by Gina Pappas on September 22, 2011 | Comments (1)

We all know how the old saying ends. And, if you’re on Facebook, you’ve probably seen less-than-kind versions of that same sentiment in your (revamped) News Feed today. Whether or not you like the changes made by the social media mega-site, it’s probably something you will have to adapt to…unless the changes are enough to make you close your account.

However, is it realistic to accept that Facebook won’t make changes to enhance its service? Don’t be fooled into thinking that this is just a way for Zuckerberg and his underlings to mess with your head; it’s not. All businesses need to adapt with the times. We don’t have to understand why the service changes – and we certainly don’t have to like it – but we do have to appreciate that there’s undoubtedly a business strategy behind the cosmetic restructure.

In order to remain relevant, competitive and top-of-mind, all businesses – from the mom and pop grocery store down the street to multi-billion dollar companies like Facebook – need to have a strategy in place to best serve their customers…and gain new ones. It would be curious to see how many new users joined Facebook today, amidst all of the national press about the updates.

When it comes to our PR and social media clients, it’s fair to say that we have adopted the “Facebook strategy.” What I mean by that is that we’re constantly thinking of new ways to reach new customers, enhance relationships with existing ones and increase name recognition for their companies or brands. Isn’t that precisely what Facebook has done today? Certainly everybody is talking about it.

Which leads me to think of another old saying that doesn’t always hold true…There’s no such thing as bad press.




  • Tom Albers says:

    It is an interesting phenomena that companies and brands have so much equity tied up in a platform that they have absolutely no control over. It literally can (and does) change over night.

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