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Steve Jobs’ social media sendoff

Steve Jobs’ social media sendoff

Yesterday evening, my two-year-old daughter called a celebrity on my iPhone. She came into my room while I was changing the baby (whom we actually do sometimes call iBaby, but that’s another story), grabbed my phone – or as she likes to call it: my phone – when I wasn’t looking, and proceeded to prank call someone A-list enough that to mention her in a blog would only seem like name-dropping.

I had the celeb’s number because she was a contact in my former job, but we’re not exactly friends. Luckily, she was cool about the whole thing. Charmed, even. But we both agreed it was insane to be phone-stalked by a toddler.

That’s the beauty of an iPhone. So easy, even a two-year-old can figure it out.

A few hours later, I glanced at my TweetDeck app and saw Steve Jobs was trending. I just knew… but I tapped on Facebook to confirm. Sure enough, all the early adopters from high school were eulogizing their fallen hero. Acquaintances were re-posting his TED speech. Sentimentalists had found the old Think Different ads and changed their profile pics accordingly.

I thought about the irony of this. It’s thanks in no small part to Jobs and his iCult that social media has become such an important part of our lives. Would we really be able to keep up with Facebook and Twitter as well as we do if we couldn’t check it out while standing in line at Starbucks? Would we shoot and upload as many videos to YouTube if the camera and the app weren’t already pre-loaded on our phones? Would Foursquare even exist?

IPhones weren’t the first, and they’re probably not even the best, but they are the most iconic. They taught us to expect our phones to be all that. Most iPhone owners would agree that the phone is the least useful function on the machine, but through them – and their close relatives, iPads – Steve Jobs has given us the power to reach out and touch… every minute of every day.