Why the Instagram acquisition is good for Facebook
Social networking giant Facebook spent $1 billion dollars this month to acquire photo sharing mobile app Instagram. While this has many Instagram app users reaching for the delete button, Facebook CEO Mark Zuckerberg assures us through his status update that the acquisition is a good thing, “For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.”
Here’s why he’s right and why businesses should take note…
- Instagram can help Facebook business users visually promote like never before. Mobile photographers can take behind-the-scene photos of business as it happens, spruce it up and give fans something to look forward to. Tonight’s dinner special might look drab and overexposed in a typical mobile photo. Instagram’s lens can capture the soul and emotion the chef had hoped for with a few simple tweaks. Images can be organized through hash tag themes to create a following. For example, a makeup artist looking to build wedding day business can share their work followed by #bridalbeauty and hope searching brides like what they see.
- The marriage of Instagram’s technology with day-to-day Facebook activities will allow for easier mobile photo sharing capabilities; something avid users have been craving. Facebook’s uploading process leaves much to be desired in both speed and ease of use, while Instagram’s simplicity leaves you with the ability to share an artful-looking photo all at once on Facebook, Twitter, Tumblr, Foursquare and more in seconds. Instagram users can benefit from Facebook’s slick ability to tag others in photos quickly, with access to more friends and without that clunky “@” symbol.
For Facebook-only users, Zuckerberg’s buy is keeping things fresh and exciting, which keeps fans coming back for more. Facebook seems to have mastered the art of user engagement after their launch of Timeline in early 2012. Users were petrified on arrival of the change but were quickly won over by the cool features it provides. Instagram is still new to many Facebookers, and it will be hard not to like as the brand catches on and features are added.
Instagram is leaving the cool crowd and leaping into the everyday social networkers’ world through this acquisition. Businesses that have a visual message to share should not wait to jump on this photo-sharing wagon. Post, like and follow.