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Your everyday 15 seconds of fame

Your everyday 15 seconds of fame

Every morning, hundreds of people wake up in New York City for one simple reason: to crowd around the heavily tinted windows of NBC’s 30 Rockefeller Plaza to cheer and wave their signs.

Why? They’re after their 15 seconds of fame on national TV.

One morning this past week, I was watching as feisty weatherman Al Roker approached an excited young lady who was obviously there to promote her nonprofit of choice. She had on her organization’s t-shirt and held her promotional sign, but as Mr. Roker asked her why she was there, she simply squeaked out, “I’m here to promote helping the kids!”

What kids? I have no idea.

It was her 15 seconds, and she blew it. No website, no mission, no details.

Even Al Roker was dumbfounded.

It got me to thinking: While not every one of us has the opportunity to go to NYC and stand outside 30 Rock, we do have our “15 second” opportunities every day. They come up every time someone asks, “What do you do?”

So today I implore you to be ready and take advantage of those “15 second” moments. Arm yourself with your very own “commercial” — an explanation that clearly states your company’s key messages. While the person approaching you may not need your services, they may know someone who does. The more you are able to quickly articulate who you are and what you do, the better that person will be able to share your message with their contacts. Word-of-mouth is a very reliable form of PR.

As always, practice makes perfect. So, as silly as it sounds, practice your 15 seconds. It will leave those you meet impressed by your skills and seeking out your services and expertise.

You never know when your 15 seconds are up.