Putting a Price Tag on PR
One of the more common questions we receive when talking about our integrated PR and digital marketing services is, What percentage of my revenue should go towards integrated strategies? While a one-size-fits-all approach would make for an easy answer, the fact is that budgeting for your communications strategies isn’t so clear cut.
There are multiple factors to consider when determining how much revenue should be allocated to PR and digital marketing. To name a few:
– What are your goals? This is one of the first questions you will hear us ask our clients. Understanding what you’re trying to achieve helps us set specific and measurable goals to get you there.
– Are you starting with a blank slate? You may already have some strategies in place. If there is an existing website, for example, that we can optimize or build upon, you will likely need to put less of your dollars into your website than if you need to build something from scratch.
– Who is your audience? It’s important to be where they are, which is why our strategies bridge the gap between offline and online (most people consume information through a combination of traditional and digital means).
To learn more about budgeting for PR and digital marketing, I encourage you to pre-register for the next webinar in our ongoing Albers Webinar Series. It’s called How Much Should You Invest in PR and will be hosted by our President, Tom Albers, on Wednesday, May 20 at 10 a.m. Central time. Tom will go in-depth on what I’ve outlined above and take questions from participants in real-time.
We hope you can join us!