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A Powerful Story to Tell

A Powerful Story to Tell

Last week, Albers Communications Group partnered with Boys & Girls Clubs of the Midlands on the media outreach for their annual scholarship luncheon.

The clubs awarded a total of 44 scholarships, to the tune of nearly $200,000, this year to students who are either 2017 high school graduates or who have already been matriculating at a college or university.

The money is important, but it’s only one part of the support that these students have received as a result of their involvement of the Boys & Girls Clubs. As Nebraska Cornhuskers football Coach Mike Riley pointed out in his speech at the luncheon, success is a combination of talent, work ethic and character – and the Boys & Girls Clubs nurture all of the above for members between the ages of six and 18.

For the scholarship recipients, it doesn’t stop there. Jermaine Jones, vice president of community and scholarship outreach, says the clubs keep in touch with students to ensure they have everything they need to succeed. Jones himself logged more than 2,500 miles last year visiting scholarship recipients at their respective colleges, and he says the number of texts, phone calls and social media messages he and other club staff sent to students is in the thousands.

As a North Omaha Boys & Girls Club alum and former scholarship recipient himself, Jones knows that the journey toward success isn’t easy — particularly for young people who may have more obstacles than their peers — but he is living proof that it is possible. The luncheon’s other guest speaker, best-selling author Catrice Jackson, echoed that point, “Every decision we make helps us write and shape our story,” she said.

We are proud to have had the opportunity to help the Boys & Girls Clubs of the Midlands share their story, as well as the stories of some of the scholarship winners, through the video we produced that was shown at the luncheon, as well as helping with media coverage in the Omaha World Herald, and on WOWT and KETV.

Congratulations to the 2017 Boys & Girls Clubs of the Midlands scholarship winners. You have achieved so much already, and we know that you will go on to do extraordinary things.