A Communications Strategy Gone Oval-Shaped
This blog is about what’s going on in the White House, but it’s not about politics. Instead, it’s about the one topic just about everyone can agree on: the current administration has a communications problem.
It’s been less than two weeks since Sean Spicer resigned as White House Press Secretary and three days since Anthony Scaramucci was fired as communications director before ever officially serving in the role – but not before engaging in a very public, Game of Thrones-esque power struggle that shined more light on White House in-fighting and saw former Chief of Staff Reince Priebus walk the plank of Air Force One.
Yesterday’s bombshells included the allegation that a major Trump supporter planted a fake news story with Fox News around the tragic death of Seth Rich in an effort to distract attention from the Russian election-hacking investigation; word that GOP senators are starting to break ranks with a president who refers to them as “fools;” and something about 45 calling the White House a dump.
From a communications perspective, the White House seems like a dam that’s sprouting holes faster than anyone can patch them.
Even during the election, the people in charge of Trump’s communications had an unenviable task. No matter where you stand on the issues, it’s hard to imagine having to crisis control say, the mocking of a disabled reporter, the leaked audiotape in which the candidate bragged about sexual assault, or the many, many ill-advised Tweets.
Since January, the communications team has had its hands full with Comey, Kushner, Don Jr., the Boy Scouts and still more Tweets – just to scratch the surface.
Things change quickly in the Trump White House, but as of this moment it’s unclear who will be replacing the Mooch: Kellyanne Conway? Sarah Huckabee Sanders? Former Trump golf caddy-turned-White House-social-media-director Dan Scavino?
With an in-house team that’s so overwhelmed, perhaps Trump should look to partner with an outside full-service, integrated digital marketing and PR firm that specializes in crisis control.*
*While we know we’d be aces at it, this is one job on which we’ll pass.