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Making the New Facebook Algorithm Work For You

Facebook’s latest algorithm change has struck fear in the hearts of marketers everywhere. While the social media giant is billing the rollout as a way to strengthen personal connections and make the time people spend on Facebook more meaningful, organizations that have used the network to engage with their target audience are concerned they will…
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A Fall Without Grace

Within one week’s time, two veteran journalists have lost their jobs over sexual harassment claims – first, CBS This Morning’s Charlie Rose, and, more recently, The Today Show’s Matt Lauer. After reporting on similar allegations themselves when the Weinstein scandal broke nearly two months ago, these two journalists have become the lead story. The Today…
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Albers Asks Five Questions about Working with Influencers

2017 has been the year of micro-influencer marketing – and it’s a trend that shows no sign of slowing down. Micro-influencers are social media users who have a respectable following, but nowhere near the millions of followers of, say, a Kardashian. The reason why micro-influencers are the current coin of the realm is that a…
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Lessons From Omaha’s Legacy Brands

Last week, the Omaha chapter of the American Marketing Association (AMA) hosted its annual Exec Trek – wherein marketing professionals from all over the city spend an afternoon visiting local industry leaders to learn about what keeps their brands humming. This year’s field trip was devoted to legacy brands: Renze Display, which has been in…
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A Communications Strategy Gone Oval-Shaped

This blog is about what’s going on in the White House, but it’s not about politics. Instead, it’s about the one topic just about everyone can agree on: the current administration has a communications problem. It’s been less than two weeks since Sean Spicer resigned as White House Press Secretary and three days since Anthony…
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Excuse Me, But You Have a Little Something in Your Post

Early in my career, I worked at a place where we all wolfed down salads at our desk in-between a series of long, and often very formal, meetings. One day, a group of us were in my boss’s office just before a VVIP was to be escorted in, when I noticed she had something green…
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A Powerful Story to Tell

Last week, Albers Communications Group partnered with Boys & Girls Clubs of the Midlands on the media outreach for their annual scholarship luncheon. The clubs awarded a total of 44 scholarships, to the tune of nearly $200,000, this year to students who are either 2017 high school graduates or who have already been matriculating at…
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Our Night at the Photo Ark

This week, our client, the Omaha Zoo Foundation, invited us to attend the launch of the Photo Ark exhibition, a collaboration between Omaha’s Henry Doorly Zoo and Aquarium and National Geographic, which showcases photographer Joel Sartore’s work. The exhibition, at the zoo from now through Sept. 4, 2017, is a sampling of the some 6,000…
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Looking Forward to 2050

When Albers Communications Group was founded in 2000, the year 2017 seemed far away. There was no such thing as a smart phone. Mark Zuckerberg was still in high school and was a good four years away from starting Facebook. Heck, even Myspace hadn’t been invented yet. Obviously, a lot’s changed since then, and it’s…
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