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Albers INSIDER

Traits of media relations experts

We are in the process of filling two public relations job openings on our staff, and this has given me a chance to reflect on the individual traits that are necessary for success in media relations professionals.

College grads need more than a diploma

Recent college graduates are entering the job market armed with freshly-minted degrees but with few solid career prospects.

PR 101: Don’t forget your backyard

In light of the changing PR landscape, it’s easy to focus on the new and exciting social media options available. While I would be the last to dispute that social media offers great value to a PR program, I think it’s important to find ways to promote your business in your own backyard.