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Category: Media Relations

Putting a Price Tag on PR

One of the more common questions we receive when talking about our integrated PR and digital marketing services is, What percentage of my revenue should go towards integrated strategies? While a one-size-fits-all approach would make for an easy answer, the fact is that budgeting for your communications strategies isn’t so clear cut.

Big news requires prep work

In the last week, we helped Creighton Preparatory School in Omaha announce their new president, which was the culmination of a five-month search.

Teamwork, Agility Key to Nebraska Medicine’s Ebola Response

From a PR perspective, even the most well thought-out crisis plans can’t always prepare you for something like what Nebraska Medicine has been through.

Secrets of holiday story success

Autumn is officially here! The kids are in school, Husker football is in full swing (though not without its share of PR flaps), and I’m starting to think I should rake some leaves soon.

What’s in a name?

A Fox News reporter is fighting for the anonymity of one of her sources. As a communications professional and former journalist, stories like these grab my attention. Yet, the buzz around the lawsuit is relatively quiet outside Colorado.

Using our fear of the “physical cliff” as a newsmaker

Recently the New York Times ran an op-ed piece that really flummoxed me.

Two tragic topics: One media win

Anyone who knows me well knows I’m a sucker for the theatre and musicals. I’m particularly beside myself over the next big thing to hit the big screen Christmas Day: Les Misérables.

Emphasizing the “local” in “local news”

As if Black Friday, Cyber Monday and even Thanksgiving Day shopping weren’t enough, now retailers add Small Business Saturday to the mix. It appears customers are buying into it.

A perfect storm of news

At the close of 2012, when journalists put together their list of top stories for the year, they won’t need to look much further than this very week.