Putting a Price Tag on PR

Posted by Gina Pappas on April 17, 2015

One of the more common questions we receive when talking about our integrated PR and digital marketing services is, What percentage of my revenue should go towards integrated strategies? While a one-size-fits-all approach would make for an easy answer, the fact is that budgeting for your communications strategies isn’t so clear cut.

Big news requires prep work

Posted by Albers Communications on November 7, 2014

As PR counselors, we see it all of the time. You know your company has a big story coming down the road, but where do you start?

In the last week, we helped Creighton Preparatory School in Omaha announce their new president, which was the culmination of a five-month search. A new president is big news for the 136-year-old private Catholic high school and its many constituents including faculty, staff, parents, students, alumni and donors. As an alumnus of the school, I understood the gravity of the news.

Teamwork, Agility Key to Nebraska Medicine’s Ebola Response

Posted by Gina Pappas on October 30, 2014

RebrandWhen the media spotlight is on you in the face of a potential public health crisis, you rise to the occasion.

“When dealing with an unfamiliar illness like Ebola, public fear is something you must stabilize,” said Jenny Nowatzke, senior media relations coordinator at Nebraska Medicine. “The more information we push out, the more we can help educate others. In this case, being transparent is being productive.”

Pulling together as a team, thinking about how their audience accesses information, and remaining agile over the past eight weeks has been critical to the success of Nebraska Medicine’s Ebola communications strategy.

Secrets of holiday story success

Posted by Albers Communications on September 26, 2013

Autumn is officially here! The kids are in school, Husker football is in full swing (though not without its share of
PR flaps), and I’m starting to think I should rake some leaves soon.

What’s in a name?

Posted by Albers Communications on April 15, 2013

A Fox News reporter is fighting for the anonymity of one of her sources.

As a communications professional and former journalist, stories like these grab my attention. Yet, the buzz around the lawsuit is relatively quiet outside Colorado.


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