In PR circles, the famous question, “What’s in a name?” is less important than the phrase, “What’s in a number?” I guarantee, if you scan the headlines, every day you can find a news story that hinges on a significant number.
Active in your community? Leader in your industry? Champion for a cause? If so, there is a strong possibility that you will be asked for an interview by your local media. While some people jump at the chance to share their story and spread the word, others shudder at what the outcome might be.
Nobody’s perfect. We all make mistakes, and most of them are small in the grand scheme. It’s okay. But sometimes mistakes are made on a much larger scale – mistakes that not only call into question the judgment of the person who makes the mistake but also the credibility of the business or industry that… Read more
It was a story that could have made great “ripped from the headlines” fodder for a prime-time drama. A promising superintendent from one city is hired away by another city, only to lose both jobs for a violation involving salacious emails sent from work computers.
The Top Five Things You Should Know to Pull Off a Great TV Interview “We’d like to interview you.” Those five words can strike both excitement…and simultaneous fear. Have you ever had someone stick a camera and microphone in your face then ask you to act natural?
It’s that time of year again, when newspapers, magazines and TV shows make their picks for the top this-or-that of 2011. Since we work in the news business, I asked our staff to choose their top news story of the year and provide their thoughts on why.
I’ll always remember the first story placements we were able to achieve for our clients in major media such as National Public Radio, the Wall Street Journal and USA Today. It’s a feeling like no other.
Albers Communications Group is an Omaha public relations, digital marketing and video production firm. Our team of experts specializes in custom integrated communications planning to help our clients achieve their communications goals.