It is often said that attorneys who represent themselves have fools for clients. I think the same can be said for public figures who think they can manage their own public relations – especially during a crisis situation.
Associated Press style, or AP style as it is commonly referred to, is the journalism world’s standard for writing. This includes grammar and punctuation. It is a form of writing that can make all the difference in whether or not a news organization picks up a press release.
This week I attended the parent open house at my daughter’s school where we were able to experience a condensed version of our child’s daily schedule. During our literature “class,” Mr. Larsen said one of his goals with the sophomore students’ major essay assignments is to have them eliminate all use of the passive voice.
One obvious goal of a public relations program could be to secure news coverage for your client or company. We carefully craft pitches to grab the media’s attention. We toe the line between being persistent and not being a pest. And at Albers Communications Group, we take “no” for an answer when it comes from… Read more
In the traditional sense, PR is about putting your clients in the news (or, in some cases, keeping them out). Although this can be done in a variety of ways, the traditional method is via press release. In a previous blog, I examined the changing role of the press release and the challenge of using… Read more
We are in the process of filling two public relations job openings on our staff, and this has given me a chance to reflect on the individual traits that are necessary for success in media relations professionals.
Albers Communications Group is an Omaha public relations, digital marketing and video production firm. Our team of experts specializes in custom integrated communications planning to help our clients achieve their communications goals.