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Category: public relations

Making Your Story Stick in a Busy News Cycle

Between the College World Series and the Olympic Swim Trials, June is an exciting time to be in Omaha. The local networks, the newspapers and the radio stations will soon be filled with great stories about fans and athletes, and social media feeds will be populated with photos from the events.

Albers at the PRSA Professional Development Conference

On Friday, Albers Communications Group was proud to co-sponsor the PRSA Nebraska Professional Development Conference, at which our president, Gina Pappas, spoke. Gina’s presentation, Crisis Control: When Bad Things Happen to Good Organizations, outlined the A to Z of crisis preparedness and addressed some local crises that have gotten a lot of media attention lately:…
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Winning Franchise Marketing

If you’re a follower of business marketing trends, you are probably familiar with the seven eras of marketing. You may also know that we are currently in the collaboration era, which is all about forming meaningful connections with your audience in real time.

Be the Kardashian of Your Brand

This must be the 21st century, because the Kardashians are in the news again. This week, the national kar-nversation began when Amy Schumer guest hosted Saturday Night Live, cracking a few jokes about the sisters and their nipped and tucked gymbot bodies. The next day, Khloe Tweeted a body-positive rebuttal, and headlines declared a Twitter…
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Seeing the Light

The 2010 Disney movie Tangled didn’t quite have the stickiness factor that the studio’s 2013 blockbuster Frozen did, but it made a cultural impact in at least one way: the popularization of Japanese flying lanterns.

A Matter of Opinion

I’m going to make an assumption. I’m going to assume that, at some point in your life, you have said something you didn’t mean, or said something in the heat of the moment that you regretted later. I’m also going to assume that, at the time anyway, YOU assumed this statement would not have a…
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Putting a Price Tag on PR

One of the more common questions we receive when talking about our integrated PR and digital marketing services is, What percentage of my revenue should go towards integrated strategies? While a one-size-fits-all approach would make for an easy answer, the fact is that budgeting for your communications strategies isn’t so clear cut.

When a Revolution Comes, There is Room for Everyone at the Table

The people who are feeding us seem to actually, genuinely, like and support each other.

Albers Year in Review

As we prepare to make 2015 bigger and better, let’s take a look at our unofficial top five moments of 2014