Making Your Story Stick in a Busy News Cycle

Posted by Albers Communications on June 16, 2016

Between the College World Series and the Olympic Swim Trials, June is an exciting time to be in Omaha. The local networks, the newspapers and the radio stations will soon be filled with great stories about fans and athletes, and social media feeds will be populated with photos from the events.

Albers at the PRSA Professional Development Conference

Posted by Albers Communications on May 16, 2016

On Friday, Albers Communications Group was proud to co-sponsor the PRSA Nebraska Professional Development Conference, at which our president, Gina Pappas, spoke.

Gina’s presentation, Crisis Control: When Bad Things Happen to Good Organizations, outlined the A to Z of crisis preparedness and addressed some local crises that have gotten a lot of media attention lately: what worked, what didn’t, how things might have been done differently. There happened to have been some communications professionals in attendance who have dealt with very high-profile, recent PR crises, and they generously shared their perspective with the other participants.

Winning Franchise Marketing

Posted by Gina Pappas on March 18, 2016

If you’re a follower of business marketing trends, you are probably familiar with the seven eras of marketing. You may also know that we are currently in the collaboration era, which is all about forming meaningful connections with your audience in real time.

Be the Kardashian of Your Brand

Posted by Jenna Gallagher on October 14, 2015

This must be the 21st century, because the Kardashians are in the news again. This week, the national kar-nversation began when Amy Schumer guest hosted Saturday Night Live, cracking a few jokes about the sisters and their nipped and tucked gymbot bodies. The next day, Khloe Tweeted a body-positive rebuttal, and headlines declared a Twitter war.

It fizzled quickly, but there was enough old news (Kim’s pregnancy, Kourtney’s divorce, Kylie – now a blonde, icymi! – finding herself), to fill the gap between Sunday’s headlines and Tuesday night’s breaking news: Khloe’s ex is clinging to life and Khloe has rushed to his bedside. The news cycle continues.

Sometimes the public reaction is positive. Khloe can toss off a clever one-liner. Kim and Kourtney have cute kids. Kendall has legit fashion cred. Most of the time, it’s not. I don’t need to list their perceived offenses — just scan the nearest Facebook feed. But there’s no arguing that these women know how to keep people talking about them.

Once upon a time, I found it easy to ignore the Kardashians. I don’t watch reality TV or read tabloids and I don’t engage in many conversations with people who do. I wasn’t a hater, if only because I didn’t care enough about them one way or another.

That didn’t last. Little by little, I got to learn more than I ever wanted to know about this publicity-hungry clan. They began appearing in more upscale publications and walked the red carpets at a higher class of events. They started sharing tips on the things they were best known for (most notably, how to enhance one’s physical assets). And, of course, they took command of every social media channel: constantly one-upping each other with the most likes, the most follows, the most retweets. There’s no ignoring them and they will not go away. Whether we like it or not, we are all keeping up with the Kardashians.

Every brand has the ability to harness that kind of power, but relatively few do. I think of this every year when I fill out the Best of Omaha survey and I have nary a thing to say when I get to categories like auto glass repair or water treatment systems. Having never needed those services in Omaha, I couldn’t name a one. On the other hand, I’ve never, say, used a pawn shop but could see myself writing Sol’s Jewelry and Loan into their respective category because they have donated to auctions I’ve attended, appeared in local media coverage, and show up from time to time on social media channels I use. Simply put, they’re the one I’ve heard of, so they are the one I assume is the best (if only by default).

Next week, there will be new things to learn about the Kardashians. New hair colors to surprise us, new contouring tips to try. Maybe Kim will have her baby and we can all critique his name. It doesn’t really matter. What matters is, people will be talking about them. Will they be talking about you?

Seeing the Light

Posted by Jenna Gallagher on September 10, 2015

The 2010 Disney movie Tangled didn’t quite have the stickiness factor that the studio’s 2013 blockbuster Frozen did, but it made a cultural impact in at least one way: the popularization of Japanese flying lanterns.


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