Winning Franchise Marketing

Posted by Gina Pappas on March 18, 2016

If you’re a follower of business marketing trends, you are probably familiar with the seven eras of marketing. You may also know that we are currently in the collaboration era, which is all about forming meaningful connections with your audience in real time.

A Matter of Opinion

Posted by Gina Pappas on September 2, 2015

I’m going to make an assumption. I’m going to assume that, at some point in your life, you have said something you didn’t mean, or said something in the heat of the moment that you regretted later. I’m also going to assume that, at the time anyway, YOU assumed this statement would not have a significant impact on your future.

Social Consequences

Posted by Albers Communications on July 31, 2015

The internet has been set ablaze this week with news of a dentist from Minnesota accused of killing the beloved “Cecil the lion” on a big game hunt in Zimbabwe.

Telling Your Own Story

Posted by Albers Communications on July 16, 2015

The power of social media has opened doors for businesses of all sizes to tell their own story.

Whereas just 10 years ago businesses relied on traditional media outlets to spread their message, brands can now take ownership of their story. All it takes is a few sentences, a picture or a quick video to draw in the likes, shares and retweets.

Get in Social Shape for Summer

Posted by Albers Communications on June 4, 2015

Despite the cold temps and the rainy weather, summer is just around the corner. While some people are working hard at getting in shape for summer, it’s also a good time for brands to pump up their social strategy.

We are nearing the halfway point of 2015 and it’s good time to review the goals set back in January. Tweak some strategies, analyze your results and forge ahead with strong finish to 2015.

Here’s where you should be looking for your mid-year social strategy review:


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