Winning Franchise Marketing

Posted by Gina Pappas on March 18, 2016

If you’re a follower of business marketing trends, you are probably familiar with the seven eras of marketing. You may also know that we are currently in the collaboration era, which is all about forming meaningful connections with your audience in real time.

The Social Dress Code

Posted by Brant Johnson on September 23, 2015

Social media has revolutionized how we get news and catch up with old friends, but the recent trend toward fan interaction is even impacting the way we watch sports. Fans who follow their favorite teams on Facebook and Twitter are being treated to exclusive content other fans may not have the opportunity to see. A notable example you may have seen lately is how teams are using their social platforms to ask fans to abide by a “dress code” when attending a big game.


Sometimes the call to action can be for a special cause, and other times it’s just to be showy. Either way, the results can be pretty impressive.


Sure, dressing in a specific color for a big game isn’t a new concept; teams have been doing that for years. But social media moves much faster than word-of-mouth and reaches a far greater audience. Even a small school in a market like Omaha can reach thousands of people, while Division I schools and pro teams can reach millions.

Social strategists are realizing that, at least in the sports world, engaging with your audience means more than pushing out relevant content. It’s about creating a total fan experience that starts on social media and extends to the stadium, making the audience feel like they’re part of something bigger than just another game.

A Matter of Opinion

Posted by Gina Pappas on September 2, 2015

I’m going to make an assumption. I’m going to assume that, at some point in your life, you have said something you didn’t mean, or said something in the heat of the moment that you regretted later. I’m also going to assume that, at the time anyway, YOU assumed this statement would not have a significant impact on your future.

Social Justice

Posted by Brant Johnson on August 28, 2015

Most people use social media to catch up with old friends or share viral videos and memes, but for others, it’s their main source of news. Last week an unthinkable crime occurred setting local social media on fire. It’s likely everyone saw the shocking video of a woman being mugged and beaten inside Saint Cecilia Cathedral in Omaha. Outraged over the crime, people took to social media to share the video and call for justice.

Social Consequences

Posted by Albers Communications on July 31, 2015

The internet has been set ablaze this week with news of a dentist from Minnesota accused of killing the beloved “Cecil the lion” on a big game hunt in Zimbabwe.


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