Posted by Brant Johnson on September 23, 2015
Social media has revolutionized how we get news and catch up with old friends, but the recent trend toward fan interaction is even impacting the way we watch sports. Fans who follow their favorite teams on Facebook and Twitter are being treated to exclusive content other fans may not have the opportunity to see. A notable example you may have seen lately is how teams are using their social platforms to ask fans to abide by a “dress code” when attending a big game.
Sometimes the call to action can be for a special cause, and other times it’s just to be showy. Either way, the results can be pretty impressive.
Sure, dressing in a specific color for a big game isn’t a new concept; teams have been doing that for years. But social media moves much faster than word-of-mouth and reaches a far greater audience. Even a small school in a market like Omaha can reach thousands of people, while Division I schools and pro teams can reach millions.
Social strategists are realizing that, at least in the sports world, engaging with your audience means more than pushing out relevant content. It’s about creating a total fan experience that starts on social media and extends to the stadium, making the audience feel like they’re part of something bigger than just another game.