It could be argued that the most basic and important tenant of journalism is adherence to accuracy by “checking the facts” on a story. Knowing a reporter or an editor has done everything they could to make sure their story is as factual as possible helps readers and viewers to trust the news product they… Read more
In the traditional sense, PR is about putting your clients in the news (or, in some cases, keeping them out). Although this can be done in a variety of ways, the traditional method is via press release. In a previous blog, I examined the changing role of the press release and the challenge of using… Read more
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