Good planning is at the heart of every strong PR effort. Our planning process starts the moment we meet with a client and is fine-tuned as we develop each project to ensure that their goals and objectives are being met, with measurable results.
The strong reputation our team has built with the media throughout the country plays a huge part in our success in placing memorable stories for our clients. Our client campaigns have generated more than 1.2 billion earned media impressions and more than 30,000 news media story placements, including stories in The Wall Street Journal, Today Show, USA Today, CNN, National Public Radio, the Associated Press and Kiplinger’s.
Getting across your ideas does not happen by chance; it is the result of careful preparation and a seasoned approach. The newsroom veterans on our team coach our clients and their spokespeople on techniques to stay in control of their message and make the most of their media opportunities.
Our writing services, including printed materials such as print newsletters, brochures and leave-behinds, digital marketing, and scripting or sound bites for public appearances, help clients tell their stories in a succinct, brand-consistent and memorable way.
In order to keep our clients in front of their customers and their industry, we plan, promote and produce events of all sizes, including year-long celebrations, grand openings and webinars.
We are proud to help organizations contribute to their communities by planning, implementing and/or promoting simple, yet multi-faceted, cause-marketing campaigns that support local initiatives and highlight issues that are important to our clients – and their audience.
We actively seek and suggest speaking opportunities that will increase our clients’ exposure in their communities and help position them as experts in their field. We also provide our clients with the tools and training to ensure that every speaking engagement helps them meet their communications goals.
We help our clients plan and execute a thoughtful, thorough and repeatable research strategy that doesn’t just support the story they want to tell, it helps them shed new light on their subject and strengthens their authority as industry experts.
The best time to have a crisis is never. The second best time is once you have a crisis plan in place. We build complete crisis plans for our clients based on their individual concerns and work with the client to keep the plan fine-tuned, rehearsed and ready for use.