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Tag: Digital Media

Outsourced vs. In-house Marketing

You know those job alerts that LinkedIn and Indeed send every morning? All of us at Albers Communications get them, too. None of us are looking, but even if we were, they wouldn’t be a fit. Often, they’re for jobs that we’re well-qualified to do, but the pay is not commensurate with our years of…
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What Zucked this Week, and What Didn’t

  It’s Friday! And, no matter how intense your work week was, we’re willing to bet that Mark Zuckerberg had it harder. Over the course of two days this week, Zuckerberg testified for 10 hours before the House and the Senate, answering 600 questions about whether there should be more regulations on his company (which…
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Video For All

If you post content to social media in the forest and it doesn’t get any Likes, was it really worth posting in the first place? This is a question that many businesses have been asking themselves lately as Facebook, Instagram and other social media platforms are constantly tweaking their algorithms, causing organizations to see a…
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Making the New Facebook Algorithm Work For You

Facebook’s latest algorithm change has struck fear in the hearts of marketers everywhere. While the social media giant is billing the rollout as a way to strengthen personal connections and make the time people spend on Facebook more meaningful, organizations that have used the network to engage with their target audience are concerned they will…
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