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Tag: Facebook

What Zucked this Week, and What Didn’t

  It’s Friday! And, no matter how intense your work week was, we’re willing to bet that Mark Zuckerberg had it harder. Over the course of two days this week, Zuckerberg testified for 10 hours before the House and the Senate, answering 600 questions about whether there should be more regulations on his company (which…
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Making the New Facebook Algorithm Work For You

Facebook’s latest algorithm change has struck fear in the hearts of marketers everywhere. While the social media giant is billing the rollout as a way to strengthen personal connections and make the time people spend on Facebook more meaningful, organizations that have used the network to engage with their target audience are concerned they will…
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Get in Social Shape for Summer

Despite the cold temps and the rainy weather, summer is just around the corner. While some people are working hard at getting in shape for summer, it’s also a good time for brands to pump up their social strategy. We are nearing the halfway point of 2015 and it’s good time to review the goals…
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Facebook Save: Use it

Are you using the “Save” feature on Facebook? It’s great. Really, it is. I’m not one to rave about Facebook changes, but this has really helped me keep track of those things that I want to read but don’t have time for at the moment. Or for those things that I want to show someone…
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Why the Instagram acquisition is good for Facebook

Social networking giant Facebook spent $1 billion dollars this month to acquire photo sharing mobile app Instagram. While this has many Instagram app users reaching for the delete button, Facebook CEO Mark Zuckerberg assures us through his status update that the acquisition is a good thing,

Social media spills the beans

Last night, as I sat on the couch and relaxed in front of the TV after a busy weekend, a bright red “Breaking News” scroll appeared at the bottom of the screen.

In government or business: Power to the Tweeple

Revolutionary chic is not a new thing. Just ask Che or Mao. But the latest iconography centers not around a firebrand in a worker’s cap, but a small handful of social networking applications: Facebook, Twitter and YouTube.

Time to dust off your crisis PR plan

The first week of 2011 witnessed two senseless acts of violence that resonated for Americans on a national – and a personal – level. Both were shootings in public places: one in an Omaha high school, one in an Arizona shopping center. Both were scenes of mass panic and confusion. Both attracted instant media attention.…
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Bad habits dilute communication

This week I attended the parent open house at my daughter’s school where we were able to experience a condensed version of our child’s daily schedule. During our literature “class,” Mr. Larsen said one of his goals with the sophomore students’ major essay assignments is to have them eliminate all use of the passive voice.