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Tag: Marketing

Outsourced vs. In-house Marketing

You know those job alerts that LinkedIn and Indeed send every morning? All of us at Albers Communications get them, too. None of us are looking, but even if we were, they wouldn’t be a fit. Often, they’re for jobs that we’re well-qualified to do, but the pay is not commensurate with our years of…
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Is Your Marketing Fund Worth It?

Recently, I was speaking with a business owner who was part of a marketing fund with the other businesses in his development. He was lamenting that he was paying a lot into the fund but didn’t believe he was getting much value from it.  As a restauranteur, he delivers quality, high-touch content to his customers…
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Albers Gives!

If you’re in Omaha and you’ve checked your email or been on social media at all this week, you’re probably aware that tomorrow is Omaha Gives!, the 24-hour, community-wide event that supports close to 1,000 nonprofits in the Omaha Metro. As Kali Baker, vice president of community relations at the Omaha Community Foundation, which sponsors…
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What Zucked this Week, and What Didn’t

  It’s Friday! And, no matter how intense your work week was, we’re willing to bet that Mark Zuckerberg had it harder. Over the course of two days this week, Zuckerberg testified for 10 hours before the House and the Senate, answering 600 questions about whether there should be more regulations on his company (which…
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Chipping Away at Your Brand’s Goodwill

By now you’ve surely heard the chatter surrounding Doritos’ “Lady Chips,” which was all over the news earlier this week after an interview the CEO of PepsiCo (which owns Frito-Lay, the manufacturer of Doritos), Indra Nooyi, gave to the Freakonomics podcast. In it, she said that the brand is getting ready to launch snacks that…
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Making the New Facebook Algorithm Work For You

Facebook’s latest algorithm change has struck fear in the hearts of marketers everywhere. While the social media giant is billing the rollout as a way to strengthen personal connections and make the time people spend on Facebook more meaningful, organizations that have used the network to engage with their target audience are concerned they will…
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Albers Asks Five Questions about Working with Influencers

2017 has been the year of micro-influencer marketing – and it’s a trend that shows no sign of slowing down. Micro-influencers are social media users who have a respectable following, but nowhere near the millions of followers of, say, a Kardashian. The reason why micro-influencers are the current coin of the realm is that a…
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Lessons From Omaha’s Legacy Brands

Last week, the Omaha chapter of the American Marketing Association (AMA) hosted its annual Exec Trek – wherein marketing professionals from all over the city spend an afternoon visiting local industry leaders to learn about what keeps their brands humming. This year’s field trip was devoted to legacy brands: Renze Display, which has been in…
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Marketing for Locations, Locations, Locations

When a business does its marketing well, it’s nearly impossible to hear that business’s name without automatically thinking about its brand identity. For example, Southwest Airlines is practically shorthand for great customer service. Coca-Cola might be bad for you, but there’s something about the wholesome image that it’s cultivated over the years that (still) makes…
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