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Tag: Omaha public relations

Albers Asks Five Questions about Working with Influencers

2017 has been the year of micro-influencer marketing – and it’s a trend that shows no sign of slowing down. Micro-influencers are social media users who have a respectable following, but nowhere near the millions of followers of, say, a Kardashian. The reason why micro-influencers are the current coin of the realm is that a…
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Lessons From Omaha’s Legacy Brands

Last week, the Omaha chapter of the American Marketing Association (AMA) hosted its annual Exec Trek – wherein marketing professionals from all over the city spend an afternoon visiting local industry leaders to learn about what keeps their brands humming. This year’s field trip was devoted to legacy brands: Renze Display, which has been in…
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